Guide to Designing a Functional E-Commerce Website

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Running a successful online store requires an online presence. One of the most critical factors about an online store is the design. As such, online merchants should invest and take time to ensure they create a friendly website. A well-designed website is essential in providing your client with the best user experience, thus improving traffic to your site. If you are not a professional in matters to do with web design, it is prudent to enlist the services of an experienced ecommerce web designer. That said, here are some essential tips for designing a successful e-commerce website.

Brand Your Business

Every business has its personality. It takes serious planning and effort to capture the branding right. When it comes to e-commerce sites, you should be able to express your brand in the design of your website. Brand expression requires integration of key design features such as layout design, color pallets, and font style, among others.


You also need to work with the catalog of items. The first step to coming up with a catalog is to ensure that space is optimally used. The products should also be well organized to make it easy for them to retail. When designing a catalog, you might also consider incorporating a feature that shows the availability or scarcity of the product.

Use Whitespace Effectively

The white space in a website is essentially the space left between various listings. As much as you might want to have each item on the start page, you should also avid cramming too man images in some tight space. As such, you should use ample amounts of white space to avoid causing sensory overload. At the same time, avoid using too much white space as it might make the site to look shopping cart

Shopping Cart

A shopping cart is an essential feature of an e-commerce website. As such, you need to have these feature designed neatly where all necessary product details are captured. Each aspect should be clear to the customer for the sake of transparency. At a point where the customer is contemplating whether to complete the sale or not, the design of the shopping cart is essential to influencing the customer’s decision.

Mobile Design

A good e-commerce website should be mobile friendly. It is imperative to ensure that you ensure that your site is responsive and adaptable to different platforms looking at the number of mobile users. A mobile-friendly website is essential in improving traffic and sales on your site.